![]() Create targeted ads for each audience, then send them to the custom landing page that’s specifically designed to address their needs. Your product page can’t emphasize the most important information for each audience, but ecom landing pages can. Some customers care about Benefit X-others are only interested in Benefit Y. Ecommerce landing pages can be customized for every campaign, ensuring perfect message match and a more consistent buyer journey. If a visitor lands on a generic product page that doesn’t have the same messaging, they’re less likely to make a purchase. When somebody clicks on your ad or email, you’ve set certain expectations in the messaging (by talking about a particular product benefit or discount). Because ecommerce landing pages are separate from your website, you can often build and launch them faster-especially when you’re working with an ecommerce landing page builder. Web development is a persistent bottleneck for marketers, and it makes it harder to run seasonal campaigns or promote new products. But if you need more reasons to use ecom LPs (as the kids like to call ’em), here are some of our favorites: If you want to get the most possible conversions from your marketing campaigns, you should definitely use an ecommerce landing page. That means there’s nothing for visitors to do on the page except convert-which means they typically do convert at a higher rate.īottom line? You get more sales from the same ad spend and traffic.ĭo I really need a landing page for ecommerce? Unlike regular web pages (which typically have lots of links and distractions), landing pages are entirely focused on your call to action. “Why’s that, Unbounce?” Oh, hey, good question! ![]() It’s a dedicated page usually built for a specific ecommerce campaign-and when it’s paired with persuasive PPC ads, it can help you convert a higher percentage of your visitors. What’s an ecommerce landing page, anyhow?Īn ecommerce landing page is a page designed with only one goal, whether that’s getting visitors to buy your product or pay for your service. Why not just use product pages instead?.Do I really need a landing page for ecommerce?.Everything you need to know about landing pages for ecommerce: Let’s take a look at some hand-picked ecommerce landing page examples to make 2023 your best-selling year yet. Unlike product pages, ecommerce landing pages aren’t just about big logos and shiny product photos-they’re about giving shoppers the information, direction, and experience they need to smash that “Buy Now” button. To get the most sales from your ecommerce campaigns, you need to send your visitors to high-converting landing pages. And even if you manage to catch their attention with a cool-looking model or irresistible discount, if you send ’em directly to a product page, they’re likely to bounce. Folks won’t open up their digital wallets for just anybody-they’ve gotta be persuaded. Selling stuff online is harder than you’d think.
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